Using retargeting for growing sales in your store

Advertising plays a critical role in bringing customers to your online store. However, the vast majority of shoppers aren’t ready to buy when they first browse your catalog.

They may hesitate, become distracted, or decide to browse similar products online.

Research suggests 98% of first time visitors who leave your store without completing a purchase will not return unless you bring them back. Retargeting helps you convert window shoppers into paying customers.

In this article:

1. How retargeting works

How retargeting works

In ecommerce, retargeting helps business owners reach customers who visited their store but didn’t buy anything. Reaching these customers relies on browser cookies. Retargeting tools use cookies to place ads on other sites that a user visits. When used effectively, these ads encourage your customers to continue browsing your store.

Advertising to customers already familiar with your store is an effective way to increase sales.Retargeter.com finds only 2% of shoppers completing a purchase on their first visit. Retargeting helps to reach the remaining 98% of potential customers who left your store too soon.

Despite the seeming simplicity, you need to carefully use this tool. Pay special attention to the timing, frequency, and context of your advertising. Good retargeting is always a result of a good strategy.