Good quality photos on your website are more than just a pretty picture. Used effectively photos can help drive visitors to your website, increase sales conversion, promote social sharing and ultimately drive business.
Guest Post by: Janet Meehan Photography
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While content, keywords and meta tags can improve your SEO dramatically we often overlook user experience, that is how easy or pleasing your website is for users. Excellent clear crisp photos will help boost your website’s overall user experience.
By adding photographs along with your content to your website you will help to illustrate your content and provide visuals about your services and products.
SEO expert studies have found that if visitors to your website have photos to look at they will remain on your website for a longer period of time. Adding good quality images improves user experience and your ranking by decreasing bounce rate.
As a result, high quality images will increase the quality of user engagement. Users are more likely to spend more time browsing your site ultimately meaning you have a longer time frame to sell your products and services using both content and images.
"You want your products to look amazing and great images should be at the centre of your website".
Social media is also a great way to drive business and boost your business profile online. Great high quality photographs have the most potential for being shared, liked and commented on by visitors.
I recommend having a good amount of great high-end stock images that can be used not only on your website but across all social media platforms. Talk to your photographer, that’s me and communicate to them what you want to achieve and the look you want.
Example: You might be selling beautifully hand carved chopping boards which you want to show on a plain white background. However, you might also want to show the same product in use.
It’s the photographer’s job to become creative and showcase your product or service so that it looks fantastic and people want to engage with your business.
Why Use A Professional Photographer:
A professional photographer will have the necessary knowledge for lighting, angles and colour to make your products stand out. They will be able to provide you with edited digital images in any format that you need.
With strong professional images, original content and SEO knowledge you have a better oppotunity to bring in more sales leads, boost conversions and see higher rankings.